Survey

This is a screenshot of my questionnaire. It was made on survey monkey, which is a survey-making website.

·        Question 1

I started the questionnaire off by asking ‘what is your most preferred music genre?’ I did this because I wanted to get an idea of what the most popular genre is, so that I could base my magazine on it.

·        Question 2

‘Do you read music magazines?’ requires a simple yes or no answer. If they answered ‘yes’ they would find it easier to answer the rest of the questions because it would relate to them. If they answered ‘no’ some of the questions on the survey become irrelevant. This question also allows me to know how popular music magazines are for my age group.

·        Question 3

‘How often do you read music magazines?’ I gave 3 options and an ‘other box’. If they ticked they read them regularly this will make the rest of my questionnaire easier to answer.  

·        Question 4

‘What attracts you most when buying a music magazine?’ I gave five possible answers to this question and an ‘other’ box in case it was listed above. Knowing what attracts the audience to a magazine allows me to know what my main focuses are on the magazine. If they choose ‘artist’ I will have to make sure that my model is based on someone popular in the R&B genre, so that it attracts a better audience.

·        Question 5

‘What colours would you like to see on a magazine? (Pick 3)’ I have given many different options so I can find out what the most popular colours are. From this I will choose three and put them on my magazine.

·        Question 6

‘How much would you normally spend on a music magazine?’ although no one is buying my magazine i must ensure that I know what my target audience are willing to pay.

·        Question 7 and 8

‘Are you subscribed to any magazines?’ and ‘how many magazines do you receive/ buy per month?’ My last two questions will tell me how frequently my target audience read music magazines.

The ‘other’ box is to ensure that if an option is not present, the person could state an answer. The reason for my survey being online instead of on paper is because it is faster and more efficient in collecting data. Using this site I have sent out my information to people I know via email and my results will be collected and shown on the analyses page present on survey monkey. The information i gather from this questionnaire will go into making my focus group sessions more narrowed down.